TelAviva
2026
Year
Web design
Category
TELAVIVA is a large-scale residential development in Jaffa, comprising 12 buildings of various types — from intimate boutique residences to high-rise towers. The complex includes approximately 800 apartments.The project was conceived as a complete urban environment, bringing together residential spaces, green areas, public facilities, commercial spaces, culture, and a wide range of amenities for its residents.
The main
challenge
The main challenge was to present a large and complex project in a clear and inspiring way, creating an identity that would feel different from conventional real estate websites from the very first moment.
The website needed to connect two worlds:
A large and impressive residential developmen
A local, personal, and intimate way of life.
The key objectives were:
-
to communicate the scale of the development;
-
to highlight the differences between the buildings and housing types;
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to capture the urban character of Jaffa;
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to connect architecture with everyday life;
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to create a clear journey from inspiration to practical information;
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to stand out from traditional real
estate websites.
Bringing the
Idea to Life
The website’s scrolling experience is structured as a story that gradually unfolds — one shaped not only by the buildings themselves, but also by the small moments that will take place between them.
The result is a real estate website that feels less like an apartment catalogue and more like an introduction to an entirely new world.