Ksenia
Khavratovich
A Multidisciplinary Designer.
I’m a multidisciplinary designer creating thoughtful visual solutions for established brands and businesses. I also help new businesses develop a strong visual concept from the ground up and transform it into a recognizable brand.
I create visual systems that reflect the character of a business, help it stand out from the competition, and build a meaningful connection with the right audience.
My services include redesign or development of a complete visual system from color palettes and typography to art direction and photography style.
I also design social media content, websites and landing pages, outdoor advertising, packaging and web design
My story
Graphic designer
My journey as a designer began in 2015 when I enrolled at the Avni Institute of Art and Design in Tel Aviv.
I balanced four years of intensive training there with studies in the humanities at the Open University. Ultimately, I also earned a diploma as a practical engineer
After graduating, I was eager to conquer the world of design: creating brand identities, working with print media, and designing websites.
Over my 11-year career, I have worked with a major design agency, various marketing agencies, and private freelance clients. I have completed various courses in UX/UI design and digital marketing, but most importantly, I have defined three core principles that guide my work.
The first is to never stop learning.
I strive to remain curious, master new tools, seek unconventional solutions, and never be afraid to try new things.
The second is to maintain freedom and work with people who are truly passionate about their ideas.
Engaging in a genuine dialogue right from the start helps me better understand the client's objectives, grasp their vision, and find the best way to bring it to life.
The third is to pursue design for a lifetime.
It is not merely my profession, but a vocation I love one I wouldn't trade for anything else.