Karney Tchelet
2026
Year
Web design
Category
Karney Tchelet is one of Israel’s leading companies in the field of designer and technical lighting. The company is the official Israeli distributor of international brands, including FLOS, MOOOI, VIBIA, and MODULAR. It provides lighting solutions for residential and commercial spaces, along with professional guidance from product selection to installation.
New Visual Concept
A new site was developed, featuring a calmer, modern, and premium aesthetic. The visual concept is built upon a warm, neutral palette, large interior photography, refined typography, and ample white space.
The new design leans towards the aesthetic of an interior design or architectural magazine.
Moving away from a cluttered catalog-style layout, the approach creates a more emotionally engaging brand presentation: the user first immerses themselves in the atmosphere of Karney Tchelet, then gradually discovers the products, brands, completed projects, and the company’s capabilities.
Structure and User Journey
The new user journey is structured to introduce the company gradually:
-
An emotional introduction to the brand via the hero section;
-
A brief overview of Karney Tchelet and its approach to lighting;
-
A showcase of the international brands represented
-
by the company;
-
An introduction to key and popular products;
-
navigation to lighting categories;
-
A showcase of completed interior projects;
-
Access to professional content and publications;
-
An invitation to visit the showroom or contact the company.
This structure bridges the gap between an emotional brand presentation and the user's practical needs. Visitors can find inspiration, gauge product quality, locate the right category, view real-world projects, and proceed to further engagement with the company.
Before / After
